AI can give you answers. It Can't tell you if they're the right ones.
IT advisory for founders and small businesses who need experienced judgment, not another AI-generated plan. 10+ years leading tech at Just Eat Takeaway and Penguin Random House, now working directly with businesses like yours.
Free 30 minute conversation. No obligation. No sales pitch.
Solving tech problems at companies you've heard of.
The best decisions come from combining both.
Google Reviews from clients who needed real answers.
Sound Familiar?
Maybe you're dealing with one of these:
You asked AI for tech advice and got a confident answer. But confident isn't the same as correct, and you've got no way to tell the difference.
You've recently switched AI tools, maybe from ChatGPT to Claude, but you're using it the same way you used the old one. The tool changed. Your results didn't.
You've been quoted thousands by agencies who want a three-month contract before they've even understood the problem.
You know AI could help your business. You just don't know where to start, which tools to trust, or how to feed it the right information.
These are the situations where experience changes everything. Not experience with prompts. Experience with real businesses and real consequences.
"His support has made my day-to-day work much easier and far more efficient. What stands out most is how clearly he communicates — he explains things properly in a way that makes sense and never makes you feel rushed or out of your depth."
How it works
You tell us what's going on
No preparation needed. An upfront conversation about what's frustrating you and where you feel stuck.
You get clarity
A clear picture of what matters, what can wait, and what to do next. If an AI tool can solve it, we'll tell you which one and how to set it up.
You decide what happens next
Ongoing support, a one off steer, help getting your team up to speed with tools like Claude. Whatever fits. No pressure to continue. Ever.
"He listened to my requests, asked the right questions and delivered a solution that always exceeded my expectations. He was a valuable member of the team and exuded the ethos that we should all strive for."
No commitment. If we're not the right fit, we'll tell you.
What you actually get
The work shapes itself around what you need:
Know where you stand
An indepth assessment of your current tech setup. What's working, what's wasting money, what to fix first. You leave with a prioritised action list, not a report.
"He was great at establishing my specific needs, then providing the results of his research and his recommendations. I'm really happy with the results."
Make the right call
Facing a big tech decision? Get an experienced perspective before you commit serious money. We'll tell you where AI tools help and where they'll steer you wrong.
"Gurpal has great leadership skills, is calm, positive and good listener, highly motivated, collaborative with his team and stakeholders."
Find the friction
We trace how work flows through your business, find where things get stuck, and design practical fixes your team can actually implement.
"Gurpal was able to remotely diagnose and fix the problem... The relief of having a system that actually works reliably is massive."
Build a stronger team
Sometimes the problem isn't the tech, it's how people are working with it. We help you build capability and leadership that lasts.
"He stepped in as my mentor. His guidance was nothing short of life-changing."
"He showed me the best way to manage a team and how empathy and championing my team should be at the forefront."
Get AI working properly
Most businesses use AI like a search engine: ask a question, hope for the best. We help you pick the right tools (Claude, Gemini, or otherwise), get your business information in order so AI has real context, and build the skills to use it well.
What people say
"His recommendations are practical and he always provides me a few options and talks through the advantages and considerations of each. He is also incredibly responsive, which is very much appreciated."
"Gurpal is extremely knowledgeable, dependable and reliable. What stood out was his expertise, patience, and clear guidance in how he handled technology issues. A problem solver, professional, resourceful and always willing to go that extra mile."
For a lot of things, you should. AI tools like Claude are brilliant for research, brainstorming, and getting a starting point.
But AI doesn't know your business. It doesn't know which systems you already rely on, what your team will actually adopt, or that the "best practice" it's recommending was built for a company ten times your size.
AI gives you answers. Experience gives you the right answer for your situation.
We use AI every day. We're not competing with it. We're the person who makes sure it's pointing you in the right direction.
One conversation could save you months of guesswork
Tell us what's going on. We'll figure out together whether we can help. If AI can handle it, we'll show you how.
If you need more, we'll explain what that looks like.
Free. 30 minutes. A conversation. That's it.